This was an interesting one – create a map without it being a boring plain old map.
Like any good map it has to be detailed but the brief here was to create a map thats main objective is to demonstrate the location of the EICC in the centre of Edinburgh and it’s proximity to key locations that would entice potential EICC clients to book the venue. At the same time it had to illustrate the travel links that the EICC benefits from. Quite a lot of detail to get into an animation that’s only 29 seconds long. So we came up with the pop up technique which delivers a strong visual illustration of the various locations and forms of transport and then added the sweeping moves from one element of information to the next.
The overall effect is really engaging as well as having great energy – and geographically it’s pretty accurate too!
This piece is part of a project which the EICC commissioned us to produce over the course of a year.