This is our latest 3d animation just delivered to the EICC. It details their exciting expansion which is currently underway and due for completion in 2013. The development will integrate with the current EICC building, creating a huge world class event space.
The 3d animation includes real backgrounds composited into the 3d model – which has meant we can give the new building a context without having the time and expense of building a 3d model of the entire surroundings. This is a major plus for timescales and budget but is also very compelling, allowing the viewer to experience what’s not yet there!
We shot a variety of backgrounds all round the current building on the 5d, some jib mounted and some static to give the animator choice. The reflections of the real backgrounds and sky can be seen in the glass of the model and through various interior window point of view shots.
We’ve also included 3d models of people to help bring the space to life and have intercut the animation with event footage which demonstrates the existing amenities and how this space will connect with the development.
Look out for the next stage of this huge 3d animation which shows the office development and retail space that is also under construction!
