When the team at Sky were looking for a short film to present at a conference for senior managers they gave us a buzz. The remit – to present a positive customer journey from the point of view of a potential customer thinking about getting a Sky package to installation and post installation customer service. And, most important it had to have energy and be emotive and inspirational.
The challenge – we had just over a week to come up with a concept, shoot it, edit it and deliver it!!!
As the finished film was to be shown on a massive cinema screen at the O2 Cineworld we shot it HD using the Canon 5d with Red Rock rig and a variety of lenses including a very nice 50mm prime.
In order to pull the narrative together and to provide a bridge between scenarios we devised a 3d graphic animation to visually represent the journey – a galaxy of Sky customers, contact centres, engineers and retail stores. The galaxy shows the communication between the customers and these various points of contact – whizzing through cyber space as neon glowing fibre optic points of light!
Great fun in spite of exceptionally quick turn around – shot in London on Monday & Tuesday, edit, post production, colour grade, audio FX, audio dub on Wednesday & Thursday and delivery on Friday. Phew!
