This short film was commissioned as part of a competition proposal to present the EICC’s green awareness and sustainability initiatives. In addition to being submitted as part of the EFQM accreditation the final film was delivered as an online file for the EICC web site to promote the EICC as a business that supports environmental awareness and sustainability practices and values.
We let each team present their particular initiatives – with filming and voice overs all recorded in 1 day and we created a series of lovely, clean 2d motion graphic animations to pull the sections together.
The music that underpins the film was composed and produced in-house as well.
This is our latest 3d animation just delivered to the EICC. It details their exciting expansion which is currently underway and due for completion in 2013. The development will integrate with the current EICC building, creating a huge world class event space.
The 3d animation includes real backgrounds composited into the 3d model – which has meant we can give the new building a context without having the time and expense of building a 3d model of the entire surroundings. This is a major plus for timescales and budget but is also very compelling, allowing the viewer to experience what’s not yet there!
We shot a variety of backgrounds all round the current building on the 5d, some jib mounted and some static to give the animator choice. The reflections of the real backgrounds and sky can be seen in the glass of the model and through various interior window point of view shots.
We’ve also included 3d models of people to help bring the space to life and have intercut the animation with event footage which demonstrates the existing amenities and how this space will connect with the development.
Look out for the next stage of this huge 3d animation which shows the office development and retail space that is also under construction!
The next stage of development at the EICC, the arrival of a giant crane – a total monster weighing in at around 200 tonnes. The crane construction was shot over 2 days using our Canon 5d with a selection of lenses. Gripping stuff – you’ll never have seen a 200 tonne beast build so fast!!!