Doing corporate film can indeed be fun! Did you know that the King's Theatre Edinburgh draws 90,000 people every year and is one of Scotland's oldest and most historic theatres?
Sadly, the 'Grand Old Lady of Leven Street' is in dire need of redevelopment and upgrading to ensure that we don't lose her cultural, theatrical and architectural significance.
Image By LA Media 'Exterior of the King's Theatre Edinburgh'
LA Media was engaged to create a corporate film that would help achieve this. The brief was to create a corporate film that would tell the King's story and explain why these improvements are so important to a modern audience.
Image By LA Media 'Time-Lapse of Setting up Scenery'
The film had to bring the warmth of good memories together with an exciting look forward to the future relationship the King's will have with audiences and performers.
Image By LA Media 'Staircase Inside the King's Theatre Edinburgh'
More importantly, it had to create an effective call to action to help foster support and investment for the redevelopment. The film was to be used as a visual asset to support a wider campaign to generate awareness and engagement with the project.
Image By LA Media 'Grant Stott Ready to Make an Entrance'
With the help of the talented presenter and on-air radio personality Grant Stott, who has a close affinity with the theatre and many years experience working on productions there, we created an editorial structure that would tell the story both with passion and clarity.
Image By LA Media 'Grant Stott Interviewing'
From scripting, filming, editing, organising interviews, production management, location management to music composition we kept this project strictly in-house.
We even got to fly one of our drones inside the auditorium, which was a first for our drone pilot.
Image By LA Media 'The Cast Taking a Bow'
To find out more in-depth detail about this project please see our case study on the project. Please watch and share to show your support for Edinburgh's cultural and historic heritage.
Corporate Film By LA Media
Editor / Original Music Composition: Mike Jameson
Don’t forget to follow us on: Twitter, Facebook, and Instagram for your daily dose of media & drone chat!
Visit our website lamedia.co.uk and if you have any questions, e-mail us at [email protected] or give us a call on 0131 622 0220
[/vc_column_text][/vc_column][/vc_row]
In celebration of #LoveTheatreDay 2017, we wanted to share the love with you with these snaps taken behind the scenes at King's Theatre Edinburgh, one of Scotland's most historic and important theatres.
#LoveTheatreDay is a social media phenomenon that celebrates theatre around the world online. The goal is to inspire people to find out more about their local theatre, maybe to consider a career in the arts, and to help build a lifelong habit of attending it.
LA Media was asked to create a promotional video to help promote the restoration. Now 110 years old, the theatre is in dire need of major redevelopment to bring it up to twenty-first-century standards and to meet the needs of modern audiences.
We will share more of this fascinating project with you when it has been released to the general public. For now, though here are a few sneaky behind-the-scenes pictures.
The Ceiling Mural
Playwright and artist John Byrne created the stunning mural on the ceiling of Edinburgh's King's Theatre. The mural plays on the duality of light and shade and the progression of the day following night. The mural has theatrical motifs and references, including the lines from Jaques' monologue in As You Like it.
The Auditorium
Although the trust plans to modernise and preserve the building for generations to come they will be keeping the charm and heritage of the Edwardian auditorium.
The Fly Loft
Welcome to the flies, this is the area above the stage where the theatrical rigging system is kept. This allows a stage crew to (fly) hoist curtains, lights, scenery, stage effects, and sometimes people (think Peter Pan) out the way quickly and quietly. If you suffer vertigo better give this part of the theatre a miss!
Don’t forget to follow us on: Twitter, Facebook, and Instagram for your daily dose of media & drone chat!
LA Media is super excited to be part of the BLOODHOUND Project. We will be filming as the world’s most advanced straight-line racing car, the BLOODHOUND SSC is driven for the first time at Cornwall Airport Newquay. This astounding supersonic car was designed and built in the UK with the main aim of inspiring the next generation of scientists and engineers. All the information about the research, design, build, and testing of BLOODHOUND SSC – the supersonic car – is freely available.
Pictured Above The BLOODHOUND SSC Being Built
The plan is that Wing Commander Andy Green OBE, a British Royal Air Force pilot and World Land Speed Record Holder, and his team will run the jet and rocket-powered car at up to 200mph on the main runway of the airport. The car will do this using its EJ200 Eurofighter engine - that is some pretty extreme power right there!
Wing Commander Andy Green OBE
LA Media's Production Team are the jammy bandits who get to go down to Cornwall and film it on behalf of Cisco TV. If all goes swimmingly in Cornwall then Andy and the team will take the car to make its record attempt in South Africa, where it will try to break the 1,000mph barrier and set a new world land speed record.
Pictured Above The BLOODHOUND SSC
Here are five fun facts about the Bloodhound SSC
1. It can cross four and a half football pitches in 1 second
2. It's faster than a bullet fired from a Magnum 357
3. At 3,000 degrees centigrade the rocket is twice as hot as the inside of a volcano
4. At 1000 mph the drag on the car is 20 tons
5. The Bloodhound SSC has 25,000 hp more than the QE2
Don't miss out on this historic event, keep clued up by following on Twitter!
@BLOODHOUND_SSC & us @lamedia_uk
Visit our website lamedia.co.uk and if you have any questions, e-mail us at [email protected] or give us a call on 0131 622 0220
So why video? Well, you know that old saying a picture is worth a thousand words? Well, now the picture has officially been replaced by the video. Facebook users alone watch 8 billion videos per day, that’s one reason that why video is considered one of the best marketing tools a company can have.
Video by LA Media 'Why Video is so Important'
Guess video did kill the radio star after all… however, the facts and figures don’t lie and the bottom line is that video is king. Cisco projects that global Internet traffic from videos will make up 80% of all internet traffic by 2019.
Whether it’s buying a product or trusting a company to deliver a service - people don’t like pushy pitches. They want information so they can make what feels like an informed decision.
Considering that YouTube reaches more 18+-year-olds during prime-time viewing hours than any cable TV network it is hard to ignore the value of video.
An engaging video is a versatile visual asset that can be used in so many ways to improve your brand. That is why in this blog we look at the five reasons why video is going to be a worthwhile asset to add to your company’s marketing strategy.
What video can do for you
1. Use video to improve your sales
Did you know that enjoyment of video ads increase purchase intent by 97 percent and brand association by 139 percent? Another study showed that marketers who used video grew their revenue 49% faster than non-video users.
A video is a great medium to deliver a clear concise message. Instead of asking your customers or stakeholders to read about you, you can show them why you are the top dog. Nowadays, your customers will probably wonder why you don’t have a video!
It has been estimated that at least 55% of people watch videos online every day. So if you don’t have a video online you are missing out on a sizable segment of the market.
According to a report published by Forrester, including video in an email leads to a whopping 200-300 percent increase in click-through rate.
2. Use video to improve your SEO
If you want to improve your website’s ranking then quality original content is key. A good regular blog, a frequently updated website, and a fresh snappy copy will all help to achieve this.
But ever since Google bought YouTube, a high-quality video has become critical for SEO rankings and converting prospects into customers. Websites with video tend to keep users engaged for longer. According to Unbounce by including a video on your homepage you can increase conversion rates by 20 percent or more.
In fact, video boosts organic traffic by about 157% from search engines, prompts a 105% increase in time spent on a site, and leads to about 2X the number of conversions compared to a site with no video.
This benefit isn’t limited to your website. As we’ve mentioned this video is an asset! You can also share it via your various social media platforms. It will increase the impact and reach of your video and user engagement, all of which ultimately boost your SEO!
By creating your own YouTube channel and posting your video to your Google+ page you can increase your search engine bump by adding targeted keywords in your video title, tags, and descriptions. An added bonus is you won’t run the risk of being penalised by Google for duplicated content.
3. Extend your reach with a video!
Advertisers on prime-time broadcast TV could have reached 56% more 18-49-year olds by also advertising on YouTube.
Sharing is caring and you are more likely to get a user to share your content if it is a good video! Having a well-shared video or even a viral video is good for your brand.
Research has shown that brand recall and brand association rose 7% among viewers who had been recommended a video versus viewers who found it by browsing.
A video is more likely to get you shares on social media! Social video generates more than 1,200% more shares than text and images alone.
4. Stand out in the crowd
Cisco project that by 2020 every second, nearly a million minutes of video content will cross the network. Not only is it a powerful medium but you can use it as a tool to differentiate yourself from your competition. Your visual assets are important, they are your chance to showcase your unique company personality, culture, and brand ethos in a relatable way.
Your visual assets are important, they are your chance to showcase your unique company personality, culture, and brand ethos in a relatable way.
A memorable well-crafted video will give you stronger brand recognition than any text can.
According to NIELSEN Wire, 36 percent of online consumers trust video ads. But on the flip side, 61% of users say they have been put off buying a product after watching a bad explainer video.
This is why you need to get a great production team that understands your needs and delivers a final product that meets your brief.
Did you know that 85% of Facebook video is watched without sound? Your video will need to have excellent visuals and not depend too strongly on a soundtrack.
You should consider the use of some engaging subtitles so your content will be understood without sound too!
Videos need to be punchy and engaging from the moment they start.
5. Improve Communication
According to Animoto, 4 times as many consumers would rather watch a video about a product than reading about it.
Videos keep your audience interested, even during boring subject matter! This is why video is such a great tool. It makes complex content more relatable.
And while well-written content is effective for many audiences, visual marketing is an even more powerful tool to increase interactions and actions.
After all, it takes less effort to watch a video than to read a text. In summation "We're entering this new golden age of video" - Mark Zuckerberg on social media sharing and video.
We hope that this blog has been enlightening and will help inspire your next project. If you enjoyed this blog don’t forget to follow us on: Twitter, Facebook, and Instagram for your daily dose of media & drone chat!
Visit our website lamedia.co.uk and if you have any questions, e-mail us at [email protected] or give us a call on 0131 622 0220