The ‘Switch Off’ message in these adverts is directed at young people to help educate them about the negative effects of engine idling. The ‘South Park’ style of animation was chosen to appeal particularly to a younger audience.
The in-house team at LA Media came up with the creative treatment and scripts for these ads as well as producing and directing them. Post production was also done in our suite.
They were great fun to make – particularly recording the voice overs!