Highland Spring's online content has been going through a phase of redesign and growth. Recently, the well-known bottled water brand, in partnership with the Lawn Tennis Association refreshed their packaging, which went live in April of 2017.

LA Media was thrilled to be asked back to film Highland Springs' latest online content. This content was to consist of a series of short videos, which would support their new theme and message of Brave by Nature.

After Highland Springs' highly successful and adrenalin-packed ' The Chase' video, for which LA Media provided the drone footage, they decided to follow it up with a series of web videos to be shared on their website and social media platforms.

The films were to be quite different from the James Bond-esque video that saw a man leaping off a cliff onto a moving train! These online videos were intended as light entertainment, featuring kids of varying ages answering questions about 'water' and what bravery means to them. No CGI, no stuntmen, and certainly no train jumping.

Working on 'Kids on Hydration' online content

Highland Spring Online Content Screen Grab

Screen-Grab from Highland Springs' Online Content 

The title of the project was 'Kids on Hydration' and was created by Edinburgh digital agency Whitespace. Whoever said "never work with kids" has obviously never met the fabulous children we worked with on this project.

The kids from The Drama Mill and Skool Is Out were amazing and their answers to the questions were so varied - factual, hilarious, surreal, honest, and random.  It was great to hear their opinions on what it means to be brave amongst other things.Highland Spring Online Content Screen Grab

Screen-Grab from Highland Springs' Online Content 

Initially, we were invited to do 3 films but ended up doing 12 - we had filmed so much fantastic content it would have been a crime for it to end up on the cutting room floor.

Highland Spring Online Content Screen Grab

An Example of the questions put to the kids

LA Media is very experienced at working with young talent and creating the right atmosphere for the filming to work. We wanted it to be as fun as possible and give the kids the space to voice their opinions.

The main goal of the films was to capture the variety of the children's responses in a snappy, entertaining and lighthearted way and we think we definitely captured this vibe. See our video below and see what we mean!

The final product is now live on Highland Spring's Instagram, Facebook, and Twitter. It has received an overwhelmingly positive response from viewers and we are extremely proud to have been part of this project.

CREDITS:

Client: Highland Spring

Agency: Whitespace

Production: LA Media

Director: Jude Lightbody

DOP: Andrew Murray

Sound: Robert McDougall

Original Music: LA Media

Talent: The Drama Mill & Skool is Out

We hope you enjoyed this and maybe got a little inspired!

Visit our website lamedia.co.uk and if you have any questions, e-mail us at [email protected] or give us a call on 0131 622 0220

 

 

 

LA Media has been at the forefront of commercial drone production since drones have been around. Naturally, we were thrilled to be asked by 422.tv, a Glasgow-based production company, to fly drones over Celtic’s iconic football stadium.

This was a historic first in terms of drones, as previously no other drone operation has been allowed to fly over this hallowed football turf!

Making Celtic Drone History

Built-in 1888, Celtic Park is one of the biggest football stadiums in Europe. This was an exciting and challenging project for us. We were tasked with getting a 180 down shot of Celtic Park using our drones.

Our footage would then be used for the end of a video that 422.tv was directing for the marketing team at Celtic Football Club. Brendan Rodgers, former professional football player, and the current Celtic manager was to be featured in the shot too.

Outside Celtic Park

Image by LA Media  'Outside Celtic Park'

 

Too much steel for GSP Goose, I'm switching to Accro

For this shoot, we used our Inspire 1, mounted with our X5R camera. As mentioned earlier this was the first time a drone had been allowed to film inside the Celtic Stadium. Here are some surprises we encountered on location!

Our first surprise was the interference the metal of the stadium had on our drone’s GPS. This meant that our GPS was unreliable and sporadic. Lucky for us we aren’t dependent on GSP and our drone pilot John Banks is an ace at flying in Accro mode. Therefore, this didn’t present us with a problem but it was something we hadn’t thought of before.

Our second surprise was that the 12mm Olympus prime we had on the camera was not enough to get the full width/length of the stadium - top-down, even from 400ft (our legal height limit). To get the whole picture would have required hiring a helicopter!

We needed to rethink the final shot on our feet!Drone Filming Inside Celtic Park

Image by LA Media 'Drone Filming Inside Celtic Park'

Waste not, want not!

So, while some of the team had a rethink about the final shot, the other half of the team kept working and went to capture GV’s in and around the stadium. These GV’s would be used by the Celtic marketing people in various other marketing projects. However, this threw up another surprise, wind!

We quickly became aware of how the wind would swirl around the seating creating a vortex.Statue outside Celtic Park

Image by LA Media 'Statue Outside Celtic Park' 

Don’t crash into the talent!

The final shot agreed upon was for us to fly towards and then over the head of Brendan Rodgers as he was walking off the park and back towards the player’s tunnel. We were to finish on an end frame showing the Celtic stand. With the untrustworthy GPS and random whirlwinds naturally, all were concerned for Brendan’s safety.

When you add people to the drone mix you need to be on your “A” game as you don’t want anyone getting injured. However, the shot went well, Brendan survived and it was used in the final video to end the film.

We’d like to extend a big thank you to all the staff at Celtic who welcomed us into their sacred ground and to the team at 422.tv for giving us the opportunity to fly for them.

 

We hope you enjoyed this blog post! Don’t forget to follow us on: TwitterFacebook and Instagram for your daily dose of media & drone chat!

Visit our website lamedia.co.uk and if you have any questions, e-mail us at [email protected] or give us a call on 0131 622 0220

 

 

 

So why video? Well, you know that old saying a picture is worth a thousand words? Well, now the picture has officially been replaced by the video. Facebook users alone watch 8 billion videos per day, that’s one reason that why video is considered one of the best marketing tools a company can have.

Video by LA Media 'Why Video is so Important'

Guess video did kill the radio star after all… however, the facts and figures don’t lie and the bottom line is that video is king. Cisco projects that global Internet traffic from videos will make up 80% of all internet traffic by 2019.

Whether it’s buying a product or trusting a company to deliver a service - people don’t like pushy pitches. They want information so they can make what feels like an informed decision.

Considering that YouTube reaches more 18+-year-olds during prime-time viewing hours than any cable TV network it is hard to ignore the value of video.

An engaging video is a versatile visual asset that can be used in so many ways to improve your brand. That is why in this blog we look at the five reasons why video is going to be a worthwhile asset to add to your company’s marketing strategy.

What video can do for you

1. Use video to improve your sales

Did you know that enjoyment of video ads increase purchase intent by 97 percent and brand association by 139 percent? Another study showed that marketers who used video grew their revenue 49% faster than non-video users.

A video is a great medium to deliver a clear concise message. Instead of asking your customers or stakeholders to read about you, you can show them why you are the top dog. Nowadays, your customers will probably wonder why you don’t have a video!

It has been estimated that at least 55% of people watch videos online every day. So if you don’t have a video online you are missing out on a sizable segment of the market.

According to a report published by Forrester, including video in an email leads to a whopping 200-300 percent increase in click-through rate.

2. Use video to improve your SEO

If you want to improve your website’s ranking then quality original content is key. A good regular blog, a frequently updated website, and a fresh snappy copy will all help to achieve this.

But ever since Google bought YouTube, a high-quality video has become critical for SEO rankings and converting prospects into customers. Websites with video tend to keep users engaged for longer. According to Unbounce by including a video on your homepage you can increase conversion rates by 20 percent or more.

Using visual assets can help improve your SEO

 

In fact, video boosts organic traffic by about 157% from search engines, prompts a 105% increase in time spent on a site, and leads to about 2X the number of conversions compared to a site with no video.

This benefit isn’t limited to your website. As we’ve mentioned this video is an asset! You can also share it via your various social media platforms. It will increase the impact and reach of your video and user engagement, all of which ultimately boost your SEO!

By creating your own YouTube channel and posting your video to your Google+ page you can increase your search engine bump by adding targeted keywords in your video title, tags, and descriptions. An added bonus is you won’t run the risk of being penalised by Google for duplicated content.

3. Extend your reach with a video!

Advertisers on prime-time broadcast TV could have reached 56% more 18-49-year olds by also advertising on YouTube.

Sharing is caring and you are more likely to get a user to share your content if it is a good video! Having a well-shared video or even a viral video is good for your brand.

Use social media to extend your brand reach

 

Research has shown that brand recall and brand association rose 7% among viewers who had been recommended a video versus viewers who found it by browsing.

A video is more likely to get you shares on social media! Social video generates more than 1,200% more shares than text and images alone.

4. Stand out in the crowd

 Cisco project that by 2020 every second, nearly a million minutes of video content will cross the network. Not only is it a powerful medium but you can use it as a tool to differentiate yourself from your competition. Your visual assets are important, they are your chance to showcase your unique company personality, culture, and brand ethos in a relatable way.

Your visual assets are important, they are your chance to showcase your unique company personality, culture, and brand ethos in a relatable way.

A memorable well-crafted video will give you stronger brand recognition than any text can.

According to NIELSEN Wire, 36 percent of online consumers trust video ads. But on the flip side, 61% of users say they have been put off buying a product after watching a bad explainer video.

Stand out from the crowd

This is why you need to get a great production team that understands your needs and delivers a final product that meets your brief.

Did you know that 85% of Facebook video is watched without sound? Your video will need to have excellent visuals and not depend too strongly on a soundtrack.

You should consider the use of some engaging subtitles so your content will be understood without sound too!

Videos need to be punchy and engaging from the moment they start.

5. Improve Communication

According to Animoto, 4 times as many consumers would rather watch a video about a product than reading about it.

Videos keep your audience interested, even during boring subject matter! This is why video is such a great tool. It makes complex content more relatable.

why video : it can improve communcation

And while well-written content is effective for many audiences, visual marketing is an even more powerful tool to increase interactions and actions.

After all, it takes less effort to watch a video than to read a text. In summation "We're entering this new golden age of video"  - Mark Zuckerberg on social media sharing and video.

 

We hope that this blog has been enlightening and will help inspire your next project. If you enjoyed this blog don’t forget to follow us on: TwitterFacebook, and Instagram for your daily dose of media & drone chat!

Visit our website lamedia.co.uk and if you have any questions, e-mail us at [email protected] or give us a call on 0131 622 0220